CPM Calculator | Free Cost Per Mille & Impressions Tool

To calculate CPM, divide your total campaign cost by the number of impressions, then multiply by 1,000. For example, if you spent $5,000 on a campaign that received 500,000 impressions: CPM = ($5,000 ÷ 500,000) × 1,000 = $10.00.

CPM stands for Cost Per Mille, where 'mille' is Latin for 'thousand.' It represents the cost an advertiser pays for 1,000 ad impressions. It is also commonly called Cost Per Thousand (CPT).

A good CPM depends on your industry. Finance and insurance ads typically have the highest CPM ($8-15), while general display ads may be as low as $2-5. Higher CPM usually indicates more valuable ad inventory and targeting.

CPM is the rate you pay per 1,000 impressions. eCPM (effective CPM) is the actual revenue or cost you generated per 1,000 impressions, which may differ from the stated CPM. eCPM = (Total Earnings ÷ Total Impressions) × 1,000.

Use CPM bidding when your goal is brand awareness and maximum visibility. Use CPC bidding when you want to drive traffic to your website. CPM is typically better for display and video campaigns, while CPC works better for search and social media campaigns focused on clicks.

Use our Budget Planner calculator. Simply enter your budget and the expected CPM rate, and it will automatically calculate how many impressions you can reach. For example, a $10,000 budget at $10 CPM will get you 1,000,000 impressions.