Margin Calculator | Free Profit Margin & Markup Tool
Calculate profit margin and markup percentages, find the right selling price from your cost and target margin, and convert between margin and markup scales. Includes break-even analysis with fixed overhead, quantity pricing, and visual cost/revenue breakdown.
📖 Want to understand your results?
Read our complete guide to the Margin & Markup Calculator — with real-world examples, expert insights, and pro tips.
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Calculator Features
Profit Margin Calculator
Enter cost and revenue to find your profit margin % and markup %. Shows both metrics side-by-side with an auto-generated insight about your pricing health.
Markup Calculator
Enter cost and revenue to find your markup % and the equivalent margin %. Includes visual cost/profit/revenue breakdown bars.
Price from Margin
Set your selling price by entering cost and desired margin %. Shows the resulting markup %, profit per unit, and total revenue with quantity support.
Price from Markup
Set your selling price by entering cost and desired markup %. Shows the resulting margin %. Includes quick markup presets (10%–200%).
Margin ↔ Markup Converter
Convert between margin and markup percentages. Includes a complete reference table showing the relationship across common values.
Break-Even Analysis
Toggle on fixed overhead costs to see how many units you need to sell to break even, based on your per-unit profit.
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How to Use
Calculate Margin & Markup
- Select the 'Margin' or 'Markup' mode tab
- Enter your cost per unit (what you pay)
- Enter your revenue per unit (what you charge)
- See both margin % and markup % side-by-side
- Adjust quantity to see total profit and revenue
Set a Selling Price
- Select 'Price from Margin' or 'Price from Markup'
- Enter your cost per unit
- Enter your desired margin or markup %
- The calculator shows the optimal selling price
- Use presets to quickly compare different margins
Convert Margin ↔ Markup
- Select the 'Converter' mode
- Choose which direction to convert
- Enter a margin or markup %
- See the equivalent value instantly
- Use the reference table for common values
Break-Even Analysis
- In any pricing mode, toggle 'Include fixed overhead'
- Enter your monthly fixed costs (rent, salaries, etc.)
- See how many units you need to sell to cover overhead
- Break-even revenue is calculated automatically
Margin Calculator Pros & Cons
Pros
- ✅ Instant margin & markup side-by-side
- ✅ Break-even analysis with overhead toggle
- ✅ Free forever — no subscriptions
- ✅ Works offline after page load
- ✅ No sign-up or email required
Cons
- ✗ No Excel/CSV export option
- ✗ No dedicated mobile app
Reviewed by James Rodriguez, CFA
Finance & Investment AnalystChartered Financial Analyst with 10+ years in investment research and financial planning.
Frequently Asked Questions
What is the difference between margin and markup?
Margin (Gross Profit Margin) is the percentage of revenue that is profit, calculated as (Revenue − Cost) ÷ Revenue × 100. Markup is the percentage added to cost to get the selling price, calculated as (Revenue − Cost) ÷ Cost × 100. For example: Cost $50, Revenue $100 → Margin = 50%, Markup = 100%. Margin is always lower than markup for the same price/cost relationship.
How do I convert margin to markup?
Use the formula: Markup % = (Margin % ÷ (100 − Margin %)) × 100. For example, a 25% margin = (25 ÷ 75) × 100 = 33.33% markup. Our converter does this instantly with a complete reference table.
How do I convert markup to margin?
Use the formula: Margin % = (Markup % ÷ (100 + Markup %)) × 100. For example, a 50% markup = (50 ÷ 150) × 100 = 33.33% margin. Use our converter for any value.
How do I calculate the selling price from cost and margin?
Selling Price = Cost ÷ (1 − Margin %). For example, if cost is $50 and desired margin is 40%: Price = $50 ÷ (1 − 0.40) = $50 ÷ 0.60 = $83.33. Our calculator handles this automatically.
How do I calculate the selling price from cost and markup?
Selling Price = Cost × (1 + Markup %). For example, if cost is $50 and desired markup is 50%: Price = $50 × (1 + 0.50) = $75.00. Our calculator does this instantly with preset buttons for common markup values.
What is a good profit margin?
Good profit margins vary by industry: Retail typically sees 20-50% margin, restaurants 3-15%, software 70-85%, consulting 40-60%, and e-commerce 30-60%. In general, margins above 20% are considered healthy, above 40% are very strong, and above 60% are excellent. Our calculator includes an auto-generated insight that rates your margin level.
How do fixed costs affect break-even?
Fixed costs (rent, salaries, utilities, insurance) don't change with production volume. Your break-even point = Total Fixed Costs ÷ Profit Per Unit. For example, if your fixed costs are $5,000/month and you make $50 profit per unit, you need to sell 100 units per month to break even. Toggle on 'Include fixed overhead' in our calculator to see this.
What is the difference between gross margin and net margin?
Gross margin only considers the direct cost of goods sold (COGS). Net margin includes all operating expenses (overhead, marketing, salaries, etc.). Our calculator shows gross margin from cost and revenue. For net margin, add your overhead costs using the break-even toggle to get a more complete picture.
Why is my margin lower than my markup?
Margin is calculated as a percentage of revenue, while markup is calculated as a percentage of cost. Since revenue is always higher than cost (assuming you're profitable), the same profit amount represents a smaller percentage of revenue than of cost. For example: $50 profit on $50 cost is 100% markup, but $50 profit on $100 revenue is only 50% margin.
How do I calculate profit margin for multiple products?
Enter the cost and revenue for a single unit, then use the quantity slider to scale up to your actual sales volume. Our calculator supports up to 1,000 units and shows total cost, total profit, and total revenue. For multiple products with different margins, calculate each separately and average them.
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