Marketing Calculators
Free marketing calculators for ROAS, CPC, CPM and more.
Example: $1,500 revenue from $400 ad spend → ROAS: 3.75× ✓✓✓
Which Marketing Calculator Should You Use?
📈 Track ad profitability
Use ROAS Calculator to measure revenue per ad dollar. Essential for all ad platforms.
👆 Optimize ad bids
Use CPC Calculator to plan cost per click and max bid strategies.
🎯 Know customer cost
Use CAC Calculator to track total acquisition cost including salaries and overhead.
⚖️ Find break-even point
Use Break Even ROAS to know the minimum ROAS needed for profitability.
📊 Compare platform costs
Use CPM Calculator to compare brand awareness costs across platforms.
🔁 Measure retention
Use Churn Rate Calculator to track customer retention and revenue impact.
Marketing Metrics at a Glance
Quick-reference comparison of essential marketing KPIs and their formulas.
| Metric | Formula | What It Tells You |
|---|---|---|
| ROAS | Revenue ÷ Ad Spend | Revenue per dollar spent on ads |
| CPA | Ad Spend ÷ Conversions | Cost to acquire one conversion |
| CAC | Total Cost ÷ New Customers | Total cost to acquire a customer |
| CPM | Cost ÷ (Impressions ÷ 1000) | Cost per 1,000 ad impressions |
| CTR | Clicks ÷ Impressions × 100 | % of viewers who click your ad |
| Conversion Rate | Conversions ÷ Visitors × 100 | % of visitors who convert |
| LTV:CAC | Customer LTV ÷ CAC | Whether customer value justifies cost |
Popular Marketing Calculators
ROAS Calculator — 3.75× Example
Enter ad spend and revenue to see your ROAS ratio instantly. A 3.75× ROAS means every $1 spent returns $3.75 in revenue.
CAC Calculator with Fully Loaded Costs
Includes salaries, tools, agency fees, and overhead for a true picture of customer acquisition cost.
CPM Calculator with eCPM Analysis
Compare campaign costs across platforms. Includes eCPM for publishers and a Budget Planner.
Return on Ad Spend Calculator
Calculate ROAS to measure the effectiveness of your advertising campaigns.
Break Even ROAS Calculator
Calculate the minimum ROAS needed to break even on your ad campaigns.
Target ROAS Calculator
Set target ROAS goals and calculate the revenue needed to achieve them.
CPM Calculator
Calculate cost per thousand impressions for your ad campaigns.
CPC Calculator
Calculate cost per click for your paid advertising campaigns.
CTR Calculator
Calculate click-through rate to measure ad engagement.
Conversion Rate Calculator
Calculate conversion rate to measure how many visitors take desired actions.
CAC Calculator
Calculate customer acquisition cost for your marketing channels.
LTV:CAC Ratio Calculator
Calculate the lifetime value to customer acquisition cost ratio.
ROI Calculator
Calculate return on investment for your marketing campaigns.
Marketing Budget Calculator
Plan and allocate your marketing budget across channels.
CPA Calculator
Calculate cost per acquisition for your marketing campaigns.
Customer Retention Calculator
Calculate customer retention rate to measure loyalty.
Churn Rate Calculator
Calculate customer churn rate to understand attrition.
All Marketing Calculators
Quick-reference table of every marketing calculator available on GM Calculator.
| Calculator | Best For | Link |
|---|---|---|
| 📢 Return on Ad Spend Calculator | Calculate ROAS to measure the effectiveness of your advertising campaigns. | Use Tool → |
| ⚖️ Break Even ROAS Calculator | Calculate the minimum ROAS needed to break even on your ad campaigns. | Use Tool → |
| 🎯 Target ROAS Calculator | Set target ROAS goals and calculate the revenue needed to achieve them. | Use Tool → |
| 👁️ CPM Calculator | Calculate cost per thousand impressions for your ad campaigns. | Use Tool → |
| 🖱️ CPC Calculator | Calculate cost per click for your paid advertising campaigns. | Use Tool → |
| 📋 CTR Calculator | Calculate click-through rate to measure ad engagement. | Use Tool → |
| 🔄 Conversion Rate Calculator | Calculate conversion rate to measure how many visitors take desired actions. | Use Tool → |
| 👤 CAC Calculator | Calculate customer acquisition cost for your marketing channels. | Use Tool → |
| 📐 LTV:CAC Ratio Calculator | Calculate the lifetime value to customer acquisition cost ratio. | Use Tool → |
| 💹 ROI Calculator | Calculate return on investment for your marketing campaigns. | Use Tool → |
| 💰 Marketing Budget Calculator | Plan and allocate your marketing budget across channels. | Use Tool → |
| 🎯 CPA Calculator | Calculate cost per acquisition for your marketing campaigns. | Use Tool → |
| 🔄 Customer Retention Calculator | Calculate customer retention rate to measure loyalty. | Use Tool → |
| 📉 Churn Rate Calculator | Calculate customer churn rate to understand attrition. | Use Tool → |
Marketing Calculator FAQs
Everything you need to know about marketing metrics and calculations
What is ROAS and how do you calculate it?
ROAS (Return on Ad Spend) measures how much revenue you earn for every dollar spent on advertising. Calculate it by dividing total ad revenue by total ad spend. For example, if you spend $1,000 on ads and earn $5,000 in revenue, your ROAS is 5:1 or 500%. Use our ROAS Calculator to find yours instantly.
What is a good ROAS benchmark?
A good ROAS varies by industry. E-commerce typically targets 4:1 (400%), while SaaS or B2B may aim for 3:1 (300%) due to longer sales cycles. A ROAS below 2:1 (200%) means you're spending more than you earn. Use our Break Even ROAS Calculator to find your minimum profitable ROAS.
What is Customer Acquisition Cost (CAC)?
CAC is the total cost of acquiring a new customer, including marketing spend, sales team costs, and advertising. Calculate it by dividing total acquisition costs by the number of new customers. Our CAC Calculator helps you track and optimize this essential metric.
What is a good LTV:CAC ratio?
A healthy LTV:CAC ratio is 3:1 or higher — meaning a customer generates 3x more value than it costs to acquire them. Below 1:1 means you're losing money on each customer. Above 5:1 suggests you may be under-investing in growth. Use our LTV:CAC Calculator to benchmark your business.
What is the difference between CPM and CPC?
CPM (Cost Per Mille) is the cost per 1,000 ad impressions — used for brand awareness campaigns. CPC (Cost Per Click) is the cost each time someone clicks your ad — used for performance marketing. Our CPM and CPC calculators help you plan and optimize ad budgets for both models.
How do you calculate conversion rate?
Conversion rate is the percentage of visitors who complete a desired action (purchase, sign-up, etc.). Divide the number of conversions by total visitors, then multiply by 100. Our Conversion Rate Calculator makes it easy to track this key performance indicator.
The Marketing Metrics Funnel
These 9 metrics connect in a funnel. Each one feeds the next — understand the chain to optimize your campaigns.
When to Use Each Metric
Quick reference — which metric matters most for each marketing situation.
| Situation | Primary Metric | Calculator |
|---|---|---|
| Optimizing ad campaigns | ROAS | Use Tool → |
| Budget planning | CAC + LTV | Use Tool → |
| Evaluating ad creative | CTR | Use Tool → |
| Brand awareness campaigns | CPM | Use Tool → |
| Landing page optimization | CVR | Use Tool → |
| Reporting to investors | LTV:CAC | Use Tool → |
| Channel comparison | CPC + ROAS | Use Tool → |
Channel Benchmarks: CPC & CTR by Platform
What to expect from each advertising channel — average costs and engagement rates.
| Channel | Typical CPC | Typical CTR |
|---|---|---|
| Google Search | $1.00 — $4.00 | 3% — 6% |
| Facebook Feed | $0.50 — $1.50 | 1% — 2.5% |
| $3.00 — $7.00 | 0.5% — 1.5% | |
| Google Display | $0.30 — $1.00 | 0.3% — 1% |
| TikTok | $0.30 — $1.20 | 1% — 3% |
Reviewed by Shahid
Content Reviewer & Calculator SpecialistContent reviewer specializing in marketing, finance, health, and math calculators on GM Calculator.